The 21st Annual Power of Urban Radio Forum – Thursday, October 14, 2021 Promises To Be Both Transformative & The Best Yet!
The 21st Annual Power of Urban Radio Forum (PURF) happens – All Virtual – Thursday, October 14, 2021 and gives attendees the chance to get in touch with the over $1 trillion Black Consumer Market. The National Association of Black Owned Broadcasters (NABOB), Kizart Media Partners (KMP) and the U.S. Black Chamber of Commerce will host the highly anticipated event that will include more industry leaders than ever before.
The Centerpiece of PURF 2021 will be the powerful panel of General Motors-NABOB leaders featuring Mary T. Barra, CEO and Chairman of General Motors, Deborah Wahl, Global Chief Marketing Officer of General Motors, and for NABOB Chesley Maddox-Dorsey, CEO of A Wonder Media and CEO of American Urban Radio Networks.
Special Addresses will be given by Doug Rozen, CEO, dentsu Media Americas; as well as Major General Johnny Davis, newly appointed Commanding General of the U.S. Army Cadet Command (ROTC) and Fort Knox. The 2021 National Service Award recipients are Doug Ray, Chief Product Officer of dentsu; Alva Adams-Mason, General Manager, Multi-Cultural Business Alliances and Dealer Relations of Toyota USA; and Congressman G.K. Butterfield, D-North Carolina.
Leading National Marketer Executives will be participating from Toyota, P&G, General Motors, AARP, U.S. Army, Department of Health and Human Services and Kroger. Senior Media Buying & Activation Executives from Global Media Agencies will include Publicis, Horizon Media, Carat, dentsu, Universal McCann, and Omnicom.
Additional National Marketers & Global Media Executives participating (in addition to those already noted) are: Shani Hosten, Vice President/Multicultural Marketing, AARP; Charlotte LaNiear, Director of MultiCultural Media Investment, P&G; Imani Greene, CEO, The Greene Group/Fors Marsh Group (HHS); Heather Stewart, Global Media Director, General Motors; Kendra Clune, Associate Media Director, Kroger; Karina Dobarro, Executive Vice President/Multicultural Media, Horizon Media; Kathy Doyle, Executive Vice President/Local Media, Universal McCann; Anthony Novak, Multicultural Marketing Manager, Toyota; Diana Anderson, Senior Vice President/Group Media Director, Carat; Mark Prince, Senior Vice President, Economic Empowerment, dentsu; Major Erika Zimmerman, US Army Enterprise Marketing/Multicultural Lead; Lisa Torres, President, Multicultural Media, Publicis; Tony Coles, President, Black Information Network; Chesley Maddox-Dorsey, CEO of A Wonder Media; Alfred Liggins, CEO, URBAN 1; Howard Robertson, CEO/Spotset and ODE; Danielle Atanda, Managing Director of OMD; Annette Malave, SVP, Radio Advertising Bureau.
2021 Co-Chairs of the Power of Urban Radio Forum are Sean Plater, General Manager of WHUR, Ivy Savoy-Smith, Senior Vice President, Market Manager of Audacy, Washington D.C., and Jeff Wilson, EVP, Regional Manager, URBAN 1. Master of Ceremonies is Kevin Jenkins, EVP/Sales, Service Broadcasting. Sponsors include AARP, Toyota, U.S. Army Cadet Command, Nielsen, OMD, Dentsu Aegis, iHeart Media, Nielsen, URBAN 1, AURN, WHUR, Entercom, Beasley Broadcasting, Katz Radio Group, General Motors and Geobroadcast Solutions.
Sherman Kizart, Managing Director and Founder of KMP notes that the conference will be both unprecedented and transformative. He states, “The 2021 NABOB Fall Conference/Power of Urban Radio Forum has assembled executives from the world’s leading corporations and global media buying agencies as the business community has pivoted on the strategic importance of equity with minority owned media.”
For more information contact Sherman Kizart at 312-421-4803, ShermanKizart@att.net. To register visit NABOB.org or call 202-463-8970.