Marketron, Technology For The Broadcast Industry, Celebrates 55th Anniversary

Marketron, a provider of revenue operations and digital advertising technology for the broadcast industry, is celebrating its 55th anniversary. Since its founding, the company has played a pivotal role in supporting broadcasters by developing solutions that drive revenue growth, improve operational efficiency, and protect profits in a rapidly changing media landscape.

“For more than five decades, Marketron has been a trusted partner in the media industry, empowering broadcasters with the tools they need to grow revenue and streamline operations,” said Jimshade Chaudhari, CEO at Marketron. “While our technology and the media landscape have transformed significantly, our commitment to innovation and customer success has remained constant.”

Over the years, Marketron has introduced numerous innovations, from pioneering traffic and billing systems to launching a digital advertising sales platform specifically designed for radio. Its recent efforts have focused on integrating traffic, digital, and electronic payment systems into a unified ecosystem, further enhancing efficiency for broadcasters.

In response to the growing need for software interoperability, Marketron developed the Marketron Integration Suite. This suite features open APIs and pre-built connectors, enabling users to create a flexible and future-ready tech stack.

“Reaching 55 years is a testament to our team, partners and clients who have supported us throughout the years,” said Todd Kalman, SVP of Sales. “We are more excited than ever about what’s to come as we continue to redefine what’s possible for media companies and their revenue-driving efforts.”