AM/FM Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear”

Edison’s “Share of Ear” study is the authoritative gold standard of American audio time use. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Significantly for advertisers, the “Share of Ear” platform permits analysis of ad-supported audio for media planning purposes. This week’s Cumulus Media | Westwood One Audio Active Group blog® outlines five head snappers on AM/FM radio streaming from the just-released Q1 2025 study.

1. Want digital audio in your media plan? AM/FM radio streaming should be at the top of your list as it beats Spotify and Pandora in audience share.
2. Supercharge targeting precision while consumers are at home, where the vast majority of AM/FM radio streaming occurs.
3. Always add AM/FM radio streaming to the base AM/FM radio buy to generate incremental reach and amplified frequency.
4. Ensure your digital audio buy loads up on News/Talk and Sports stations as they represent 28% of all 25-54 AM/FM radio streaming audiences.
5. Targeting younger audiences? 18-34 AM/FM radio streaming shares for News/Talk and Sports are shockingly large.

To read the full blog post by Pierre Bouvard, Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group®, visit: https://www.westwoodone.com/blog/2025/05/19/am-fm-radio-streaming-audiences-five-surprising-findings-from-edisons-share-of-ear/. 

To view a 13-minute video of the key findings, visit: https://www.youtube.com/watch?v=z3hOst66JMY.