Perception Vs. Reality: Agencies And Advertisers

Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Edison Research surveys 4,000 Americans annually to measure daily reach and time spent for all forms of audio. Advertiser Perceptions is the gold standard measurement of advertiser sentiment. Click here and read the key findings from Edison’s Q1 2025 “Share of Ear” study.