fwd. Network Selected Ad Sales Partner For Williams Podcast

The fwd. network has been selected as the audio advertising sales partner for “Stockton Street,” the newly launched podcast from Serena and Venus Williams. The independent, female-first podcast platform will connect brands with the Williams sisters’ biweekly show, which debuts Wednesdays on X and Thursdays across podcast platforms.

The partnership marks a milestone for the fwd. network, according to founder and CEO Cathy Csukas. “Teaming up with Serena and Venus Williams on Stockton Street marks a defining moment for the fwd. network,” she said. “Serena and Venus are more than champions, they’re icons whose influence extends across generations. This partnership unlocks an unprecedented opportunity for brands to connect with their fans through the intimacy of podcasting.”

Produced by Jessica Steindorff, Caroline Currier of Nine Two Six, and Isha Price, Stockton Street explores the Williams sisters’ journey from Compton to international stardom. Episodes mix candid reflections on resilience, wellness, and sisterhood with commentary on pop culture and breaking barriers.

“We’re so excited to partner with fwd. network,” said Venus Williams. “It was important for us to align with a platform that shares our values. We’re committed to amplifying women’s voices, and they understand the power of creating honest, authentic and meaningful conversations.”

Serena Williams added, “The fwd. network champions women’s voices, and that’s why this partnership is so important. Stockton Street is about truth, growth, and connection, and working with a female-first platform allows us to amplify our story authentically while inspiring the next generation.” Stockton Street is available now on X and major podcast platforms.