RAB, Nielsen Preview 2026 Audio Measurement Insights

The Radio Advertising Bureau (RAB) will host Nielsen for the first One Voice for Radio live presentation of 2026, offering an overview of recent audience measurement insights and what lies ahead for the coming year.

The session, titled “A Look Back & A Look Ahead,” will review a full year of data from Nielsen’s 3-Minute Qualifier (3MQ) and provide an update on the company’s mSurvey methodology used in diary markets. Both approaches are designed to more accurately measure audience engagement and deliver clearer insights for advertisers.

Jon Miller, Nielsen’s Senior Director of Audience and Consumer Insights, will present highlights that include holiday ratings results from last month and emerging listening trends. Miller will also outline how the 3MQ benchmark is now established as the standard for 2026 and beyond. The live virtual event is free and open to professionals across the radio and advertising industries. Registration is available here.