MARC Radio Expands Florida Footprint

MARC Radio has expanded its Florida presence with the acquisition of five mid-coastal radio stations stretching from Melbourne to Stuart, extending the company’s reach to more than 100 miles along Interstate 95.

The deal brings MARC Radio’s total station count to 16 and adds a mix of AC, Country, and News/Talk formats serving Florida’s Space Coast and Treasure Coast regions. The newly acquired properties include AC WGYL-FM (93.7), WJKD-FM (99.7), and WOSN-FM (97.1), Country WPHR-FM (94.7), and News/Talk WTTB-FM (105.7) and WTTB-AM (1490).

“As a Florida-based company, we’ve had our eye on this market’s potential,” said Scott Miller, Chief Revenue Officer of MARC Radio. Miller cited population and economic growth moving north from the Miami-Fort Lauderdale area as a key factor in the purchase.

He added that the company plans to invest in the stations to support their growth and better serve both listeners and advertisers. According to Miller, MARC Radio takes a selective approach to acquisitions, focusing on properties it believes will contribute to the company’s long-term growth strategy.