AM/FM Radio Elevates The Media Plan In 7 Slides

Over the last ten years, a vast array of marketing science studies have documented how AM/FM radio advertising can build local businesses and national brands. How does AM/FM radio generate such impressive business outcomes? AM/FM radio’s significant reach helps advertisers grow mental availability and create positive brand memories. This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines how AM/FM radio elevates the media plan.

• AM/FM radio is America’s number one mass reach media among persons 25-54 and surprisingly, among 18-34s
• AM/FM radio generates significant incremental reach to social media platforms and YouTube
• Podcasts and AM/FM radio are the primary drivers of audio reach
• AM/FM radio makes your TV better
• AM/FM radio elevates the entire media plan with significant incremental reach

To read the full blog post by Pierre Bouvard, Chief Insights Officer of the Cumulus Media | Westwood One Audio Active Group®, visit: https://www.westwoodone.com/blog/2025/05/27/how-am-fm-radio-elevates-the-media-plan-in-7-slides/,

To view a 13-minute video of the key findings, visit: https://www.youtube.com/watch?v=d9QY47HOLt8.