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The Infinite Dial 2025, the longest-running survey tracking America’s digital media consumption, reveals that podcast listening and viewing have reached unprecedented levels. This year’s survey, endorsed by industry leaders like Edison Research, Audacy, Cumulus Media, and SiriusXM Media, illustrates significant shifts in how Americans engage with digital media.
Celebrating its 27th anniversary, the survey was presented by Megan Lazovick, Vice President at Edison Research, and James Cridland, Editor of Podnews, marking yet another milestone in mapping the digital landscape.
Highlights from the Study:
Megan Lazovick commented on the evolution of podcast consumption, noting, “While audio-only content retains its unique charm, the rise of video podcasts has broadened the definition of podcasting to include visual consumption. This trend doesn’t detract from traditional podcasts but rather enhances the ways in which audiences can engage.”
James Cridland reflected on the digital audio revolution, stating, “Watching the digital audio space evolve from a niche to a mainstream platform has been fascinating. The data from this year’s Infinite Dial not only informs but also validates the strategic directions many in the industry have pursued.”
Additional Findings:
This comprehensive study provides critical insights for advertisers, content creators, and media strategists aiming to tap into evolving consumer behaviors as digital media continues to dominate the landscape. For more detailed information and to download The Infinite Dial 2025, click here.
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