AMR Unveils ”Scorecard Plus”

Advantage Music Research has launched Scorecard Plus, a new music research option aimed at delivering affordable library testing with added strategic guidance from radio industry veteran Sean Ross.

Scorecard Plus complements AMR’s flagship Scorecard Music Test by layering in deeper analysis and customized recommendations. The offering includes expert support in building the test-covering the screener, music montages, hook list and supplemental questions — along with a tailored readout that connects results to a station’s format and strategy. AMR says the service also features active participation in the sort process and ongoing monitoring to aid implementation.

“Since its founding in 2016, Advantage Music Research has focused on helping programmers, stations, and networks make confident, audience-first music decisions,” said AMR President and Founder Deena Hollander. “Scorecard Plus elevates that mission with a deeper analysis and a strategic presentation of the music test findings. We are excited to have Sean Ross working with us on music tests and offering his in-depth music expertise.”

“For more than 20 years, it has been my privilege to work with some of the world’s great radio stations to help them get more from their music testing,” said Ross. “At this crucial time for radio, Advantage is providing broadcasters with research that is both reliable and affordable. I’m pleased to work with Deena Hollander to be a resource to programmers, managers, and consultants in providing additional perspective and creating great radio.”