Atlanta’s premier Hip Hop station, Hot 107.9, and Urban One, Inc. company; hosted its 25th annual Birthday Bash featuring many of Hip Hop’s hottest acts performing to a record-setting crowd on Saturday, July 17, 2021. Birthday Bash 25 was the first major live outdoor concert in Atlanta and the country for Urban One, Inc., since the Covid-19 pandemic restrictions were lifted. Nearly 25,000 fans packed Center Parc Stadium at Georgia State University for the sold-out event.
“It was more than an amazing night showcasing the most important artists today,” said Tim Davies, Regional Vice President and General Manager ”We helped Fulton County Board of Health with onsite Covid vaccinations, raised national exposure and generated funding for Georgia State University’s athletic department. We also tested for HIV with the BLACC, held talent searches helping new artists launch their careers, and so much more.”
“What a great Saturday night hosting Hot 107.9’s 25th Birthday Bash at Center Parc Stadium. The event has become a staple in Atlanta for more than two decades, and we were pleased to get a chance to showcase our stadium. We would like to thank all of those who helped make it happen and look forward to many more events showcasing Georgia State in the future,” said Charlie Cobb, Georgia State University Athletic Director.
The evening featured high-energy performances, by 25 artists including, Lil Baby, Lil Durk, Young Thug, Gunna, Migos, Gucci Mane, Migos, Rick Ross, YSL, Latto, MoneyBagg Yo, Yung Bleu, BRS Cash, Money Mu, Beat King, Erica Banks, Mooski and Dream Doll.
Legendary Atlanta artists including Goodie Mob, Young Dro, Pastor Troy, Crime Mob, FLY, Mykko Montana, Travis Porter and Archie also performed a special ATL Tribute celebrating the milestone 25th Birthday Bash anniversary. Hot 107.9 was instrumental in launching many of these artists and shaping Hip Hop culture in the South and the across the country.