Audacy Names Podscribe As Preferred Measurement Partner

Audacy has named Podscribe as a preferred measurement partner beginning in 2026, expanding attribution and reporting capabilities across most of Audacy’s digital portfolio.

Under the agreement, Podscribe will enable attribution across streaming audio, podcasting, connected TV, and display, supported by client-facing dashboards and API access for automated reporting and portfolio-level insights. The partnership will also support select broadcast attribution initiatives within Audacy’s radio portfolio, complementing the company’s existing measurement partners.

Audacy said the integration of Podscribe’s dashboards and APIs with its campaign setup tools is designed to deliver faster and more transparent insights into campaign performance, while streamlining operational workflows for advertisers.

“Audacy consistently strives to deliver measurable results for advertisers, and our partnership with Podscribe further strengthens that promise,” said Michael Biemolt, President of Digital Sales at Audacy. “With enhanced attribution and transparency across our portfolio, we’re giving clients even greater confidence in how Audacy drives performance at scale.”

Matt Drengler, Head of Partnerships at Podscribe, said the collaboration reflects a shared focus on independent measurement and clearer performance insights for advertisers across audio.

The Podscribe agreement continues Audacy’s recent push to expand distribution and advertising opportunities through strategic partnerships, including collaborations with iHeartMedia, TuneIn, Sonos, Jomboy Media, and MOGL.