90% Of Decisions Are Made On Autopliot
Why It Matters: Most decisions – from ordering lunch to choosing what to listen to – are not made with slow, rational thought. They happen on autopilot. Keeping your brand top of mind isn’t a luxury – it is a requirement. Behavioral science shows that nearly 90% of everyday actions are automatic, driven by habit and unconscious cues rather than deliberate choice. At the same time, although the population is […]