Nielsen, Acxiom Collaborate To Bring Increased Connectivity To Advanced Audiences
Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies. Nielsen will sync the Acxiom Real ID into the Nielsen ID system so that agencies and marketers can seamlessly leverage their Real ID audiences in Nielsen ONE for cross-platform and data-driven linear media. The integration between Acxiom Real ID and Nielsen […]