The Facebook Popularity
Facebook is more influential than TikTok for purchase decisions. 25% of US adults consider Facebook the most influential social media platform for purchasing decisions, putting it just ahead of TikTok (21%) and Instagram (20%), according to Relex. 84% of consumers buy products they discover on social media, but only 11% of consumers purchase them after 24 hours, Relex found. Even if consumers are influenced by Facebook or TikTok, attributing the purchase […]