A Defining Influence, Urban Radio
Even as other media proliferates, Black Americans remain dedicated audio consumers, with radio and podcast listening averaging 27.4 million Black adults weekly – a number comparable to Connected TV. In the latest installment of its Diverse Intelligence Series, Niesen has released “Connecting with Black America: How brands impact, grow, and win with inclusion.” Hip Hop and R&B formats continue to dominate among the demographic. These formats account for 20% of […]