The Podglomerate Boost Podcast ROI With MAI
In the latest case study, The Podglomerate, a full-service podcast company representing more than 70 shows and 30 million monthly downloads, has turned to Magellan AI to quantify what really drives audience growth and engagement across its network. Founded in 2016, The Podglomerate produces, monetizes, and markets podcasts for major clients including NPR, Netflix, Harvard, and Microsoft. As the podcast industry matured, advertisers demanded clearer proof that marketing investments were […]