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What to do when media campaign measurement reveals weak website traffic or meager brand lift? Blame the media plan or media vendors? Most often, creative is the issue and your campaign is failing to “brand early and often.” Key findings: Conduct a “brand early and often” creative audit: Watch/listen to all your ads. Check off if your brand is mentioned in the first two seconds and if there are at […]

If radio stops selling Nielsen numbers, what new currency of proof can it offer to advertisers that’s more relevant, modern, and valuable? I  think a lot about the state of the radio industry. We’ve got incredible reach, local trust, and talent that can still move audiences — yet we’re being held hostage by a measurement system that hasn’t evolved in decades. It’s time to say it out loud: Nielsen is […]

he number of Black people living in the United States reached a new high of 48.3 million in 2023. That’s up a third (33%) since 2000, according to a Pew Research Center analysis of government data. This group is diverse, with an increasing number who say they are of two or more races. For Black History Month, here are key facts about the nation’s Black population. In this analysis, the […]

PPMs coming Monday (11.3.25) at 5PM(ET): Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, Philadelphia and San Francisco.

Cox Media Group Radio & TV Jobs Activation Specialist (Part-Time) – Atlanta Radio – Atlanta, GA, US, 30309 Producer – WSB TV – Atlanta, GA, US, 30309 Writer/Producer – WSB TV – Atlanta, GA, US, 30309 Anchor – Atlanta Radio – Atlanta, GA, US, 30309 Digital Content Producer – WSB TV – Atlanta, GA, US, 30309 Managing Editor – WSB TV – Atlanta, GA, US, 30309 Photographer/Videographer – WSB TV […]

In a fractured media landscape filled with AI-generated disinformation, partisan punditry, and social media fatigue, one medium is quietly regaining trust – All News Radio. According to new Audacy Insights data, the format is experiencing a nationwide resurgence, with audiences increasingly turning to local radio for reliable, fact-based journalism. As nearly two-thirds of U.S. households become cord-cutters or cord-nevers, many Americans are struggling to find credible local news sources. Distrust […]

Exciting news for history enthusiasts! The National Center for Civil and Human Rights is set to reopen on November 8, 2025, featuring new buildings honoring former Atlanta Mayor Shirley Franklin and Atlanta Falcons Owner and Philanthropist Arthur Blank. One of the intriguing highlights includes a new exhibit shedding light on the Reconstruction era, spanning the crucial 15 years post-Civil War and pre-Jim Crow era. Join me this week on People […]

Audacy has announced a strategic partnership with four-time NBA champion and Golden State Warriors standout Draymond Green and his media company, The New Media, to handle sales, distribution, and production for “The Draymond Green Show.” The show will launch a new season on October 28, with episodes released twice weekly on YouTube and all major podcast platforms. Known for his unfiltered commentary, Green shares his candid takes on basketball’s biggest […]

Celebrates Actresses Lynn Whitfield, Marsai Martin and Renowned Filmmaker Ryan Coogler  The HBCU First LOOK Film Festival will officially kick off at the legendary Howard Theater, where Martin and the seminal award-winning actress Lynn Whitfield will be honored at Cafe Mocha Radio’s 15th Anniversary Salute THEM Awards. Acclaimed writer, director and producer Ryan Coogler will receive the inaugural HBCU First LOOK “I Aspire“ Global Impact Award presented in partnership with Howard […]