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What to do when media campaign measurement reveals weak website traffic or meager brand lift? Blame the media plan or media vendors? Most often, creative is the issue and your campaign is failing to “brand early and often.” This week’s Cumulus Media | Westwood One Audio Active Group® blog outlines creative best practices related to branding. Conduct a “brand early and often” creative audit: Watch/listen to all your ads. Check off […]

There’s something special about the moment holiday music returns to the radio. Katz Media Group’s latest Radio Insight report shows that the seasonal switch to all-holiday programming continues to deliver not just festive cheer — but measurable audience growth. In 2024, more than 400 stations nationwide flipped to 24/7 holiday playlists throughout November and December. To analyze the impact, Katz examined 102 stations in Portable People Meter (PPM) markets, which […]

Kanye West has sold his $14 million (£10.4 million) Wyoming ranch back to its original owners. Bighorn Mountain Ranch, a 6,700-acre property, has returned to the family who first sold it to the rap star in 2019. In the interim, the property has been allowed to fall into disrepair. West purchased the ranch months after he snapped up the nearby Monster Lake Ranch, where he unveiled ambitious plans to build futuristic domes […]

From X, Jamie Foxx lost his cool after a glass bottle was thrown at GloRilla during a music festival held at his house. In a video shared on X, the actor was seen yelling into a microphone while standing onstage at SKVLK Fest, a private Halloween-themed event organised by his 17-year-old daughter Anelise. According to reports, Foxx called out a guest in the crowd for throwing an object at rapper […]

RADIO RATINGS FOR SUBSCRIBING STATIONS MOBILE | WICHITA Nielsen markets coming Tuesday at 5PM(ET): Chattanooga, Huntsville and Jackson, MS.

LOCATION: St. Petersburg, FL DATE: On-Going Are you a driven marketing or sales professional looking to take your career – and your lifestyle – to the next level? Join the exciting and ever-evolving world of digital media and broadcast sales with Beasley Media Group Tampa. We’re expanding our award-winning team and looking for passionate, goal-oriented Account Executives who thrive in a fast-paced environment and are excited about selling integrated marketing […]

Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Have you audited your imaging and promos lately? This year? This decade? With more responsibilities spread across fewer people in most station programming departments, it’d be completely understandable if the answer is “no.” Yet that’s exactly why it’s so important to make the time. With fewer people doing more work, radio risks losing the elements of surprise and delight for listeners. Imaging and […]

iHeartMedia and Will Ferrell’s Big Money Players Network (BMP) are welcoming actress and producer Ego Nwodim’s award-winning podcast “Thanks Dad” to their slate of shows. The move brings Nwodim’s blend of humor, heart, and candid conversation to a broader audience, with season two set to debut Tuesday, October 28. Listeners can preview the new season through a just-released trailer, now available on major podcast platforms. Each episode will feature Nwodim […]

Congresswoman Jasmine Crockett just inked a $13.5 million deal with Netflix for a 7-episode series chronicling her rise as one of America’s most fearless and inspiring political figures. This isn’t your typical political docuseries — it’s a deep dive into Jasmine’s relentless fight for justice, her victories and setbacks, and her journey reshaping American politics with courage and conviction. WATCH HERE: Even more astonishing: Jasmine has pledged to donate a significant portion […]