The Differences In Platform Preferences By Market Size
The latest RTDNA/Newhouse School at Syracuse University Survey shows that U.S. radio stations are gradually shifting their social media strategies, with Facebook use rebounding modestly while activity on X (formerly Twitter) continues to decline. After sharp drop-offs in X use last year, this year’s survey found fewer stations reporting constant engagement on the platform. Meanwhile, Facebook usage ticked upward by 1.6 percentage points overall, with large-market stations leading the increase […]