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More than 6 out of 10 locally-produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst, according to a six-month analysis of 5,693 spots across 108 markets including the top ten. The study, conducted by yaman.AI and led by radio creative veteran and yaman.AI founder Yaman Coskun, found that only 39% of local spots scored 8 or above on a 10-point effectiveness scale measuring factors […]

Media Monitors, the leading commercial ad occurrence measurement firm, made two historic announcements that will dramatically improve the quality of AM/FM radio ad deliveries needed for Media Mix Modeling and attribution measurement. This week’s Cumulus Media | Westwood One Audio Active Group® blog features a piece from John Fix, formerly of P&G. It examines why this expansion is a breakthrough for AM/FM radio’s performance in Media Mix Modeling. Media Monitor’s […]

Powerhouse actress, producer, director, entrepreneur, and philanthropist Dr. Brely Evans will host the highly anticipated doctoral graduation ceremony for Leaders Esteem Christian Bible University (LECBU) on Sunday, August 24, 2025, in Atlanta, Georgia. The celebration will bring together distinguished graduates, community leaders, and celebrity guests in a night designed to honor excellence and inspire the next generation of leaders. The graduation ceremony, led by LECBU President & Founder Dr. Verna Caddie, will feature major celebrity honorees, adding […]

In today’s crowded audio landscape, personalization is no longer a perk—it’s a listener expectation. As digital platforms continue to dominate and traditional radio battles to stay relevant, one competitive edge is emerging as indispensable: intelligent listener segmentation. Gone are the days of one-size-fits-all programming. Audiences are now fragmented across devices, content types, and behaviors. To cut through the noise, audio platforms must understand not just who is listening, but how […]

iHeartMedia is partnering with Stand Up To Cancer (SU2C) to broadcast the organization’s ninth biennial one-hour special, airing live and commercial-free on Friday, August 15, at 8pm ET/PT. For the first time, iHeart will deliver the event to a nationwide radio audience via a dedicated audio-only stream across all iHeartCountry broadcast stations and the iHeartRadio app. The one-hour program will also air simultaneously on more than 30 participating media platforms […]

Cox Atlanta Jobs Board Operator (Part-Time) – Atlanta Radio – Atlanta, GA, US, 30309 Production Manager – Atlanta Radio – Atlanta, GA, US, 30309 News Producer – WSB TV – Atlanta, GA, US, 30309 Business Development Consultant – Atlanta Radio – Atlanta, GA, US, 30309

Doechii has admitted that she didn’t expect her second mixtape Alligator Bites Never Heal to be such a success. The Anxiety rapper shared that her second mixtape, released in August 2024, was more of an “experiment” than a project she believed would make waves. In a recent interview with People, Doechii was asked whether she had anticipated that the release would mark her “breakthrough moment”. “No, not at all. I wasn’t even […]

Beasy Baybie on Linklin: In 2018, I was the #1 Afternoon On Air talent at HOT 103.9 in Columbia for years but I wanted more. At the time, I had a friend thatt worked at Urban One ATL so I reached out to see if I could pay him a visit and tour the station. I took a day of PTO and drove from Columbia, SC to Atlanta, GA. After […]

The FCC’s Audio Division has approved the transfer of control of Alpha Media Licensee LLC from Alpha Media Holdings Inc. to Connoisseur Media Holdco, Inc., granting a waiver of the agency’s Local Radio Ownership Rule to allow the deal to proceed without requiring the sale of any stations in the Tyler-Longview, TX market. The August 13 ruling covers Alpha’s five FM stations in the market — Adult Hits KOOI-FM/Jacksonville, KYKX […]