The Global Ad Market Is Growing
The global advertising industry is expected to grow by 4.9% in 2025, reaching $979 billion, according to MAGNA’s Summer Update of its Global Ad Forecast. While that represents a notable deceleration from 2024’s 10.3% surge, the report points to digital platforms as the main driver of stability amid economic and geopolitical uncertainty. Traditional media owners (radio, TV, publishing, out-of-home) will see revenues fall by 3% to $264 billion, continuing a […]