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Low Nielsen ratings are always fixable, but there are many factors that come into play. Low ratings are nothing more than a new opportunity for new growth. How does it work? First, identify the stations problem (the difference between where you are and where you want to be). Observe and measure the current stations state based on the latest Nielsen result (Review Nielsen, collect all the facts- leave nothing out. […]

The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, a stable comparison to the previous year. This projection covers both over-the-air and digital platforms, as outlined in the latest report by BIA Advisory Services. This analysis is part of a collaborative effort by the Radio Advertising Bureau (RAB) and BIA Advisory Services to guide broadcasters through the evolving economic landscape. Local radio stands as the […]

Cox Media Group Radio Atlanta announced that Veronica Waters, reporter for 95.5 FM WSB, has won a 2025 Gracie Award for Outstanding News Reporter. Waters has been with CMG and WSB Radio for nearly 30 years. Along the way, she’s won numerous awards, including a regional Edward R. Murrow for a web-focused Investigative Reporting piece on “Snaring Internet Predators.” She’s also been recognized by the Associated Press, Georgia Association of Broadcasters, and […]

Sen. Cory Booker Breaks Record For Longest Senate Speech After 25 Hours And Four Minutes (Historic: This should be a hot topic on all of black radio) US Senator Cory Booker has broken the record for the longest speech ever delivered in the Senate. The New Jersey Democrat’s marathon address, a symbolic protest against President Donald Trump, in which he warned of a “grave and urgent” moment in American history, ended […]

Jacobs Media will reveal the findings from its Techsurvey 2025, the radio broadcasting industry’s largest annual survey, in a free webinar on Tuesday, April 15 at 2pm ET. This year’s edition marks the 21st iteration of the study, drawing insights from nearly 25,000 responses collected across 500 participating radio stations. The 2025 survey delves into several new areas of inquiry, including the impact of time-shifting on radio listenership, the rising […]

Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies. Nielsen will sync the Acxiom Real ID into the Nielsen ID system so that agencies and marketers can seamlessly leverage their Real ID audiences in Nielsen ONE for cross-platform and data-driven linear media. The integration between Acxiom Real ID and Nielsen […]

What platform does Gen Z use most often to listen to podcasts? A recent report has thrust this question into the spotlight, claiming that Spotify is the most popular platform among people 13-29. We can turn to Edison Podcast Metrics to answer this question using a nationally representative sample that speaks to consumption habits across platforms and providers. According to Transistor, a podcast hosting company, Gen Z listeners are twice […]

Say “Hello” to Mahogany Columbus’ new Associate Publisher, Alisha Martin. Since day one, my daughter has played a vital role in our magazine’s marketing, and operational decision making. At each one of our Mahogany Release Receptions she’s brought a powerful presence – opening with words of life and gratitude for those featured in each and every issue. Throughout her professional career, Alisha has remained deeply committed to education, dedicating herself to uplifting […]

In a significant bipartisan move, a filibuster-proof majority in the U.S. Senate has rallied behind the AM Radio for Every Vehicle Act, a piece of legislation aimed at ensuring AM radio remains a standard feature in all new vehicles. With 60 senators endorsing the bill, along with 129 representatives in the House, the act has garnered substantial legislative support across party lines. The bill, sponsored by Senators Ted Cruz (R-TX) […]