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The Radio Advertising Bureau (RAB) has announced the next installment of its “Radio Works” live presentation series, focusing on the power of radio in supporting cause marketing initiatives. Entitled “Radio Works for Cause Marketing,” the session aims to equip radio sellers and managers with insights into this impactful advertising category. Set for Wednesday, May 28 at 12pm CT, the virtual presentation will feature Rick Kestenbaum, General Manager of AnalyticOwl. Kestenbaum […]

Consider this: the relationship between radio and streaming consumption and is a feedback loop where radio airplay can revive or extend the life of songs, causing them to rebound on streaming charts after their initial digital peak. Here’s a breakdown of how and why this happens, and where it’s heading: Understanding the Phenomenon: Radio as a Slow-Burn Amplifier 1. Streaming is Instantaneous; Radio is Pacing On streaming platforms (Spotify, Apple […]

Hip-hop icon Krayzie Bone is expanding his creative reach with the debut of “The Kray List,” a new radio show premiering Friday, May 23 at 5pm on Cleveland’s WOVU-FM (95.9) and streaming nationwide via iHeartRadio. Co-hosted by fellow artist Nova the Rebel, The Kray List will blend candid conversation and curated music, covering everything from current events and sports to behind-the-scenes insights from the music industry. More than just a […]

RADIO RATINGS FOR SUBSCRIBING STATIONS CHATTANOOGA | HUNTSVILLE | JACKSON, MS Nielsen PPMs start May 19th.

A bipartisan group of 22 U.S. Senators has called on the Federal Communications Commission (FCC) to overhaul long-standing broadcast ownership regulations, arguing that current rules are outdated and hinder local broadcasters from competing in today’s digital media environment. The letter, sent May 6 to FCC Chairman Brendan Carr, highlights how decades-old regulations — some dating back to the 1940s — fail to reflect the realities of a marketplace now dominated […]

Harry, Crowd React Media’s State of Media 2025 report draws its insights straight from the folks who actually tune-in, click, and log on – making it worth your time. As the report indicates, “In a media landscape where nearly every platform can boast huge reach, the real competition is for frequency. It’s not enough to be used – it’s about being used often.” Here are 3 insights that stand out. Radio is still in people’s […]

Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert A few days ahead of the May 7 deadline to have REAL ID compliant credentials to get through airport security, we heard a midday host bring up the topic coming out of a song. As someone who’s dragged their heels on upgrading their driver’s license, I was engaged by the topic. The host mentioned that you’re still in the clear if you have […]

Bridge Ratings, Dave Van Dyke In today’s media landscape, traditional radio can no longer afford to ignore video—and YouTube is the logical place to start. With over 2 billion logged-in users each month and massive reach across all age groups, YouTube isn’t just a video platform—it’s the second-largest search engine and a go-to destination for music, news, and entertainment. For radio, a presence on YouTube extends brand visibility beyond the […]

Nielsen ratings coming Monday at 5PM(ET): Chattanooga, Huntsville and Jackson, MS.