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Eastlan Ratings has expanded its radio audience measurement service to include three additional major markets. Beginning this month, Greensboro/Winston-Salem-High Point, NC; Memphis, TN; and Spokane, WA will now be continuously measured by Eastlan. All three rank among the 100 largest radio markets in the U.S. In addition to the Top 100 expansion, Eastlan has also launched annual Spring measurement service in Bluefield, WV-VA. Meanwhile, Syracuse, NY has been upgraded to […]

Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Knowing my involvement in the radio business, friends recently asked for help with the audio system in their new car. How do they access FM radio stations? Does their car have AM at all? What are the HD stations they talked about at the dealership? There aren’t any buttons, how do presets work? They tried to turn down the volume and ended up […]

We are thrilled to share some MAJOR news with you! Rho Omega & Friends (Let the Good Times Roll Festival) and Your #1 Gospel Station – KOKA (The Good News Station) in Shreveport, LA. are partnering together to present an unforgettable evening of praise and celebration at the Gospel Celebration, concluding the 38th Annual Let the Good Times Roll Festival! Location: Morning Star Baptist Church, Shreveport, LA Time: 7:00 PM […]

Nielsen ratings coming Wednesday at 5PM(EST): Louisville, New Orleans and Oklahoma City.

RADIO RATINGS FOR SUBSCRIBING STATIONS GREENSBORO-WS-HIGH POINT | INDIANAPOLIS | JACKSONVILLE | MEMPHIS | MILWAUKEE-RACINE | NASHVILLE | NORFOLK-VIRGINIA BEACH-NWPT NEWS | RALEIGH-DURHAM  | WEST PALM BEACH-BOCA RATON   The game of radio has changed. Low ratings represent a new opportunity for growth and success. Join our list of winning stations making money. Let’s start a confidential conversation and work together. Email or call us: (404)403.0091.

Despite its resilience, radio is at a crossroads. Digital media consumption is surging, and traditional radio’s share of ear is steadily declining. While radio still reaches 82% of Americans weekly (Nielsen, 2024), that statistic alone won’t sustain growth or attract younger listeners who are deep in the worlds of Spotify, TikTok, and podcasts. To regain relevance and revenue, radio must innovate—urgently and boldly. Here’s the challenge: Embrace a hybrid future, […]

41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB). Most advertisers (60%) expect a 6 to 10% ad budget decline due to tariff-related pressures, per the IAB. Advertisers will have to devise new strategies as tariffs drive up prices. Messaging that communicates value or locally-made goods […]

RADIO RATINGS FOR SUBSCRIBING STATIONS CHARLOTTE-GASTONIA-ROCK HILL | CINCINNATI |  CLEVELAND | COLUMBUS, OH | KANSAS CITY | LAS VEGAS | ORLANDO | PITTSBURGH, PA Nielsen PPMs coming Friday at 5PM(EST): Greensboro, Indianapolis, Jacksonville, Memphis, Milwaukee, Nashville, Norfolk, Raleigh-Durham and West Palm Beach.

As more Americans head back to the office, AM/FM radio is making a strong comeback in the workplace. According to the latest Share of Ear report from Edison Research, ad-supported AM/FM radio listening at work surged by 10 share points in the first quarter of 2025 compared to the same period last year. “Listening to ad-supported AM/FM radio at-work jumped a stunning 10 share points compared to a year ago,” […]