Benztown And P1 Media Group To Host Free Webinar

Benztown, a global leader in radio imaging, voiceover, programming and jingles, P1 Media Group, providing research, strategies and consulting to radio stations worldwide, and Global Radio Ideas Facebook Group.

Benztown and P1 Media Group will host a free webinar for radio professionals around the globe, entitled “Stop Using Best Practices and Try Something New.” The webinar is 18th in the companies’ “Global Radio Ideas” webinar series from top radio experts from around the world.

The 40-minute webinar will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, Partner, P1 Media Group, and will feature Phil Becker, EVP, Content, Alpha Media. Becker, who talks live from Alpha Media’s home of Portland, OR, is responsible for the programming of 207 U.S. radio stations in 44 markets. Outside the U.S., he created the first national CHR station in Jamaica. His programming career has taken him to Michigan, Alabama, Indiana, Buffalo, NY, Orlando, FL, and more.

Becker will share his insights into what stations should be doing in 2022 to drive the growth of their brands, and will take attendees’ questions and cover topics including:

Why the new best practice is to stop using best practices and try something newHow to build a brand people like to tell others about
What bits and contests should stations stop doing NOW, and what they should replace them with in 2022
How to create engaging radio with fewer resources
How Alpha Media’s programming team has overcome the challenges of the pandemic and is positioning their stations for the future

Thursday, January 27, 2022, at 10:00am PST/1:00pm EST/7:00pm CET.

Register at: https://event.webinarjam.com/channel/WebinarBecker. Upon registering, you will receive a link with webinar information.

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