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Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in diary markets to fulfill contest prizes online – or, even better, in-app. As noted, some listeners may resist coming to a station location for a lower-value prize – but the instant gratification available with online fulfillment can elevate the perceived value of a prize. […]

Oxford Road, in collaboration with Edison Research, has unveiled a comprehensive white paper titled “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” This pivotal study provides a detailed examination of the evolving landscape of podcasting, emphasizing the challenges posed by industry fragmentation and the lack of a consistent definition. The report, which garners insights from a substantial survey of over 4,000 people and discussions with more than 30 […]

Here are the top 10 reasons people use the internet, based on research and trends, along with ways they could be improved: Staying Updated on Trends & Cultural Moments (90% Use Social Media) Improvement: Enhance content curation algorithms to reduce misinformation and echo chambers while still offering personalized updates. Communication & Staying Connected (66% Talk to Friends & Family) Improvement: Improve privacy controls and encryption in messaging apps to ensure […]

If you work in Influencer Marketing, or if you use social media to promote your brand (i.e. pretty much everyone in business), you hear the terms “engagement”, “reach”, and “impressions” on a daily basis. But what exactly do those terms mean and, more importantly, how do they affect the success of an Influencer Marketing campaign? In this article we’re going to cut through the social media industry jargon and explain clearly and effectively what […]

A new report released by the National Association of Black Owned Broadcasters (NABOB), in collaboration with Nielsen, underscores the significant influence and unique engagement of Black consumers with audio media. The report, entitled “Reaching the Culture: Investing with Audio to Win with Black Consumers,” highlights the critical role Black-owned media plays in reaching an influential audience with nearly $2.1 trillion in buying power and encompassing over 48 million Americans. According […]

Oxford Road, in collaboration with Edison Research, has unveiled a comprehensive white paper titled “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” This pivotal study provides a detailed examination of the evolving landscape of podcasting, emphasizing the challenges posed by industry fragmentation and the lack of a consistent definition. The report, which garners insights from a substantial survey of over 4,000 people and discussions with more than 30 […]

Business Development Specialist Mid-West Family La Crosse Job Title: Business Development Specialist Job Category: Sales and Marketing Job Type: Full Time This is NOT a remote position and requires living in the area. Job Details: A Business Development Specialist spends 75-85% their time prospecting for new business and building relationships with members of the local business community to make them aware of the suite of marketing services Mid-West Family has […]

Edison Research and SiriusXM Media will unveil the comprehensive Women’s Audio Report in a two-part webinar series this April. The report examines women’s audio consumption behaviors, including listener demographics, content preferences, discovery habits, and advertising engagement. The first webinar will be presented by Megan Lazovick, Vice President at Edison Research, and Melissa Paris, Vice President of Sales Research at SiriusXM Media. Webinar schedule: Women’s Audio Report: Women & Podcasts – […]

Podcast Movement Evolutions kicks-off early next week, with a number of opportunities to meet the Edison Research team and learn about the newest podcast listening data and insights. Below are details and descriptions for all of our sessions. Megan Lazovick, Vice President at Edison Research, will present The Fandom Phenomenon study in collaboration with Wondery and dentsu. This session will explore what podcast fandom looks like today, why podcast fans […]

https://www.urbaninsite.com/wp-content/uploads/2025/04/Dry-The-Gospel-News-with-Nina-Taylor-4-6-thru-4-14-2025.mp3 This week on the Goapel News: The group Sensere, Major, Happy Birthday April Babies, The Top 10 Gospel Songs, Congratulations to Tamela Mann, No.#1 “Deserve to win”! advertisement on urbaninsite.com. emials us for your ad at”urbaninsite@gmail.com.