Moneyball: What Nielsen Says About the First Month of PPM 3-Minute Rule Ratings
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert With the new three-minute listening thresholds in place, January 2025 PPM ratings were up 14% (against an expected 20% increase) compared to the January 2024 numbers according to Jon Miller, Nielsen VP Audience Insights. Miller explains the shortfall, citing there’s ongoing annual erosion to all linear media, radio included, of around 8%-9%. The Jon Miller interview was part of the Radio Rendezvous hosted […]