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Despite its resilience, radio is at a crossroads. Digital media consumption is surging, and traditional radio’s share of ear is steadily declining. While radio still reaches 82% of Americans weekly (Nielsen, 2024), that statistic alone won’t sustain growth or attract younger listeners who are deep in the worlds of Spotify, TikTok, and podcasts. To regain relevance and revenue, radio must innovate—urgently and boldly. Here’s the challenge: Embrace a hybrid future, […]

41% of US advertisers expecting budget cuts due to tariffs plan to cut from social media, while 24% plan cuts to linear TV and gaming, per February 2025 from the Interactive Advertising Bureau (IAB). Most advertisers (60%) expect a 6 to 10% ad budget decline due to tariff-related pressures, per the IAB. Advertisers will have to devise new strategies as tariffs drive up prices. Messaging that communicates value or locally-made goods […]

RADIO RATINGS FOR SUBSCRIBING STATIONS CHARLOTTE-GASTONIA-ROCK HILL | CINCINNATI |  CLEVELAND | COLUMBUS, OH | KANSAS CITY | LAS VEGAS | ORLANDO | PITTSBURGH, PA Nielsen PPMs coming Friday at 5PM(EST): Greensboro, Indianapolis, Jacksonville, Memphis, Milwaukee, Nashville, Norfolk, Raleigh-Durham and West Palm Beach.

As more Americans head back to the office, AM/FM radio is making a strong comeback in the workplace. According to the latest Share of Ear report from Edison Research, ad-supported AM/FM radio listening at work surged by 10 share points in the first quarter of 2025 compared to the same period last year. “Listening to ad-supported AM/FM radio at-work jumped a stunning 10 share points compared to a year ago,” […]

Despite the growing popularity of digital audio platforms, Americans age 13+ continue to spend the biggest portion of their daily audio time with AM/FM radio. Over one-third (35%) of all the time spent in a day with audio is spent with AM/FM radio. Radio has for years made its offerings available through streaming, allowing listeners to connect on phones, computers, connected TVs and smart speakers. Streamed radio offers some of […]

USBC proudly announces the appointment of two dynamic leaders to its Board of Directors—advancing our mission to build Black economic power. The U.S. Black Chambers, Inc. (USBC) proudly welcomes Necole Parker, Founder & Principal/CEO of The ELOCEN Group, LLC, and Nicole Elam, Esq., President & CEO of the National Bankers Association, to its esteemed Board of Directors. Their appointments mark a significant step in strengthening USBC’s leadership as it continues […]

A new voice in mental health podcasting hits the airwaves Tuesday with the launch of “Just Heal with Dr. Jay,” a weekly series from iHeartMedia and Charlamagne Tha God’s The Black Effect Podcast Network. The podcast is hosted by former professional athlete, author, and mental health advocate Dr. Jay Barnett, who brings a unique blend of personal experience and clinical insight to the microphone. Drawing from his background in professional […]

RADIO RATINGS FOR SUBSCRIBING STATIONS BALTIMORE | DETROIT | MIAMI-FT. LAUDERDALE-HOLLYWOOD | PHOENIX | SAN DIEGO | ST. LOUIS | TAMPA-ST. PETERSBURG-CLEARWATER | WASHINGTON, DC PPMs coming Thursday at 5PM(EST): Cincinnati Cleveland, Columbus, OH, Kansas City, Las Vegas, Orlando and Pittsburgh. Join our growing list of winning Nielsen stations. Email us or call: (404)403.0091

Benztown and P1 Media Group will host a free global webinar this Thursday, April 24, offering radio professionals a behind-the-scenes look at how top talent and stations are built in today’s challenging broadcast environment. The 45-minute session, titled “Creating On-Air Megastars and Programming Legendary Radio Stations,” will feature longtime radio programmer Jimmy Steal, now with the consulting firm Collective Heads. Known for shaping some of the most successful music radio […]

Even as other media proliferates, Black Americans remain dedicated audio consumers, with radio and podcast listening averaging 27.4 million Black adults weekly – a number comparable to Connected TV. In the latest installment of its Diverse Intelligence Series, Niesen has released “Connecting with Black America: How brands impact, grow, and win with inclusion.” Hip Hop and R&B formats continue to dominate among the demographic. These formats account for 20% of […]