Blog horizontal

Marketing decisions can be difficult during periods of economic uncertainty. Thankfully, there is a treasure trove of hashtag#marketing effectiveness best practices from prior economic cycles that can help advertisers stay relevant and protect future sales. Click below to watch a 17-minute video of Pierre Bouvard, Chief Insights Officer of the Audio Active Group®, outlining seven marketing strategies for an uncertain. Seven Marketing Strategies For An Uncertain Economy: How A Focus […]

In an announcement at the NAB Show, Curtis LeGeyt, President and CEO of the National Association of Broadcasters (NAB), outlined the policy agenda for the 119th Congress aimed at empowering broadcasters. The discourse, presented during a member town hall, emphasized the pivotal role of broadcasters in their communities and introduced a new NAB website designed to streamline advocacy efforts. “Broadcasters play a vital role in their communities, from reporting on […]

Despite the surge in popularity of ad-free subscription services like Spotify Premium, YouTube Premium, and Apple Music, a significant portion of Americans continue to opt for ad-supported audio. According to Edison Research’s latest Share of Ear study for Q1 2025, 64% of the daily audio consumption among Americans aged 13 and older is dominated by ad-supported sources such as AM/FM radio, radio streams, music on YouTube with ads, SiriusXM talk […]

In the wake of a decade-long surge in drug overdose deaths among Black Americans nationwide, iHeartMedia’s WDAS FM and Power 99 are joining a coalition of Black community leaders, government officials and health experts in Philadelphia for You Have the Power to Save Lives, a campaign to promote the use of the overdose-reversing naloxone in Black communities. iHeartMedia personalities Mikey Dredd, host of the WUSL Power 99 Rise and Grind […]

Radio-Digital Marketing Strategist – WIKY/WABX/WSTO/WLYD Radio – EvansvilleThis unique position is designed to grow radio and digital advertising sales revenue in the Evansville market. In addition to our multiple digital products and services, you will also have the ability to combine digital and radio to provide a multi-media interactive advertising campaign for local businesses. What will you do? Contact businesses and set appointments to do a Needs Analysis Conduct a […]

PRODUCTION MANAGER/ ANNOUNCER – WIKY / WSTO / WABX / WLYD-FM RadioMidwest Communications in Evansville, Indiana is in need of someone who can lead a production operation. We’ve got 4 radio stations and a whole lot of talent… we just need a director. Problem solving, creativity, great writing and production skills, amazing communication abilities, top notch organizational skills and working on a team are major facets of this position. You’ll […]

Radio Milwaukee, an entity in the broadcast and streaming landscape for arts and culture, has announced the promotion of four staff members, all of whom are people of color, to leadership roles. This move marks a significant step in the media outlet’s commitment to diversity and representation within the industry. Jordan Lee, a longstanding member of the Radio Milwaukee team with 15 years of service, has been officially named the […]

Cox Media Group Jobs News Director – WSB TV – Atlanta, GA, US, 30309 Studio Technician (Part-Time) – WSB TV – Atlanta, GA, US, 30309 Broadcast Marketing Producer – WSB TV – Atlanta, GA, US, 30309 Digital Content Producer – WSB TV – Atlanta, GA, US, 30309 Engineering Manager – Atlanta Radio – Atlanta, GA, US, 30309 Client Performance Specialist (Atlanta Radio) – Atlanta, GA, US, 30309 Investigative Producer – […]

FuelFest is set to open gates for their 2nd annual show at the Atlanta Motor Speedway on Saturday, April 19 , located at 1500 Tara Place in Hampton, GA. Gates for the event open from 1-8pm. Admission tickets start at $35 per person and kids 12 and under are FREE. Visit  www.FuelFest.com for ticket information. All new for 2025 – fan-voted Best of Show sections, trophies, influencers, exit parades, tribute […]

Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Last week we wrote about lower-cost options for contesting. Keeping in tune with Nielsen’s practices would draw stations in diary markets to fulfill contest prizes online – or, even better, in-app. As noted, some listeners may resist coming to a station location for a lower-value prize – but the instant gratification available with online fulfillment can elevate the perceived value of a prize. […]