The New 3-Minute Quarter-Hour Qualifier
In a significant update to radio audience measurement, Nielsen has introduced a new 3-minute quarter-hour qualifier, and the initial results are promising. According to the first two months of data gathered with this modernized approach, there has been a 13% year-over-year increase in the total radio audience, marking the highest level since 2022, reports Katz Radio Group. This update, developed in collaboration with the Radio Advertising Bureau, aims to provide […]