The Grio

RADIO RATINGS FOR SUBSCRIBING STATIONS GREENSBORO-WS-HIGH POINT | INDIANAPOLIS | JACKSONVILLE | MEMPHIS | MILWAUKEE-RACINE | NASHVILLE | NORFOLK-VIRGINIA BEACH-NWPT NEWS | WEST PALM BEACH-BOCA RATON  

YouTube’s dominance in TV viewership continues to grow, driven in part by a surprising demographic: older adults. According to Nielsen data, YouTube’s TV audience among viewers 50 and older has surged, raising new concerns for traditional media companies. A Growing Presence on the Big Screen In February, YouTube secured the top spot in total U.S. TV viewership, surpassing streaming giants like Netflix and Disney. The platform accounted for 11.6% of […]

The boys of summer are back in action starting today. Who will be the leaders in the National League and who will be in the American League. MLB full season schedule here.  

Know to many, Doug Abernethy has announced his departure from Audacy, where he has served as Regional President. His final day with the company will be May 9, marking the end of an over ten-year tenure with the company and a distinguished 36-year career in the field. In an email, Abernethy expressed gratitude for the collaborations and relationships he has fostered throughout his time at Audacy. “It has been a […]

In a recent development highlighting the increasing influence of podcasts on political campaigns, experts have noted their pivotal role during the 2024 elections. Notable appearances by figures such as Donald Trump and Kamala Harris on various podcast shows underscored the medium’s growing importance in shaping voter opinions. Gabriel Soto, Senior Director at Edison Research, alongside Dr. Tamara (Zubatiy) Nelson, CEO and Co-Founder of Barometer, will delve into the specifics of […]

Location: Charlotte, NC | Beasley Media Charlotte is seeking a talented and dynamic Multi-Media Senior Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven record of accomplishment. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one […]

Location: Charlotte, NC | Beasley Media Group Charlotte’s Digital Sales Team is growing again! We are looking for a top tier digital sales architect with minimum 3 years digital sales experience to join our team. This job requires the ability to develop new business, grow existing digital revenue while developing and retaining strong client relationships. BMG-Charlotte’s solution-based approach and robust menu of digital products requires this Digital Sales Executive possess a […]

RADIO RATINGS FOR SUBSCRIBING STATIONS CHARLOTTE-GASTONIA-ROCK HILL | CINCINNATI | CLEVELAND | COLUMBUS, OH | KANSAS CITY | LAS VEGAS | ORLANDO | PITTSBURGH, PA Nielsen PPMs coming Thursday at 5PM(EST): Greensboro, Indianapolis, Jacksonville, Memphis, Milwaukee, Nashville, Norfolk, Raleigh-Durham and West Palm Beach.

Recently, a sharp and forward-thinking client forwarded me an article referencing findings published in The Journal of Consumer Research, along with the following question: “We do a lot of research to make our products more likable—but what else do we need to do to make them more consumable?” Inherent in this question is the understanding that likeability does not fully translate into consumability. While we are, of course, more likely to consume products and services that […]