The Grio

It’s PPM time again happening next Tuesday at 5PM(EST): Atlanta, Chicago, Dallas-Ft.Worth, Houston, Los Angeles, New York, Philadelphia and San Francisco.

Bridge Ratings Media Research: Dave Van Dyke While the “superfan” model sounds promising on the surface, there are legitimate reasons to be cautious about over-indexing on this segment of the audience that is deeply invested in your business. Here’s a deeper dive into why catering too heavily to superfans could be a strategic misstep: It Skews Business Priorities Toward a Niche | Superfans are, by definition, outliers — not the […]

Cox Media Jobs, Radio And TV Openings Studio Technician (Part-Time) – WSB TV – Atlanta, GA, US, 30309 News Producer – WSB TV – Atlanta, GA, US, 30309 On-Air Talent (Part-Time) – WALR Atlanta Radio – Atlanta, GA, US, 30309 Photographer/Videographer – WSB TV – Atlanta, GA, US, 30309 Assignment Editor – WSB TV – Atlanta, GA, US, 30309 Engineering Manager – Atlanta Radio – Atlanta, GA, US, 30309 Media […]

Atlanta’s Black News Talk WAOK’s 2nd annual Trailblazer Awards honorees were celebrated on March 28th at the WAOK studios, and the ceremony will be broadcast on News & Talk WAOK’s YouTube channel on Monday, April 28th at 7:00 p.m. This year’s honorees include: Former Atlanta Mayor Keisha Lance Bottoms, Morehouse School of Medicine President Dr. Valerie Montgomery, former Georgia Representative Alisha Thomas Searcy, Urban League Atlanta President/CEO Nancy Flake Johnson, singer and actress Trina Braxton, […]

It’s all about that Jazz music in the A and on campus. Having a party with their 50th Anniversary Celebration, Jazz 91.9/WCLK’s staff was invited to the Georgia State Capitol to receive a Senate Resolution, led by Senator Sonya Halpern of District 39, who commended the station for its invaluable contributions to Georgia and the jazz community, and recognizing WCLK for its role in promoting and preserving jazz music over […]

WSB/ABC2 Atlanta and CNN reports, Lil Nas X says he’s lost control of part of his face and was hospitalized, the Atlanta-native rapper posted on Instagram. The 26-year-old, whose real name is Montero Hill, posted a video of himself from a hospital bed on Monday saying, “Soooo lost control of the right side of my face. Posting to Instagram from hospital, the star told his 10.4 million followers that he […]

In a push to modernize broadcasting regulations, the National Association of Broadcasters (NAB) has submitted a detailed proposal to the Federal Communications Commission (FCC), urging a comprehensive overhaul of the local radio ownership rules. This move comes as part of the FCC’s “Delete, Delete, Delete” initiative, which seeks public input on regulatory reforms in line with recent executive orders promoting deregulation and efficient governance. NAB’s filing, a robust document accompanied by […]

Over the last six years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors: brand, creative, reach, recency, and targeting. The findings were compared to data released by NCSolutions, one of the largest and most prominent studies ever conducted on sales effect, to examine the differences in perception vs. reality. […]

Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert The spring book is underway. Even if you’re among the lucky ones who were able to get a music test completed earlier this year and have your marketing plans underway, you may still have concerns about your morning show or other key talent taking the coaching notes you’ve been giving them steadily. Research can help. For years NuVoodoo has been executing content studies […]