Insite | AM/FM Radio’s Impact on Brand Growth
In a comprehensive analysis led by marketing effectiveness expert Peter Field, new insights have emerged underscoring the substantial benefits of AM/FM radio advertising. This week’s Cumulus Media | Westwood One Audio Active Group blog outlines the findings and explains how important it is for brands to be known before they’re needed. Field, often regarded as one of the “godfathers of marketing effectiveness,” presented his findings in a recent study titled […]