The Grio

PPMs coming Monday (11.3.25) at 5PM(ET): Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, Philadelphia and San Francisco.

Happy Halloween, Hope your day and night is full of good times and good treats, Happy Hauntings, and Have a hauntingly good time tonigh

BridgeRatings: Dave Van Dyke Every Halloween we tell ghost stories. But in radio, the real chills come from our own past — moments when the industry took a wrong turn and learned the hard way. These are the haunted lessons every radio manager should remember, so they never come creeping back again. 1. The Great Voice-Tracking Invasion – What began as a cost-saving strategy became a connection killer. Voice-tracking promised […]

In Birmingham, SummitMedia LLC has announced the addition of veteran media personality Frankie Robinson to afternoons on its Urban AC outlets in Birmingham and Greenville. Robinson can now be heard weekdays from 2-7pm on WBHK (98.7 Kiss) in Birmingham) and WJMZ (107.3 Jamz) in Greenville. Robinson brings more than 15 years of experience to SummitMedia, having built her reputation as a host in Chicago on 107.5 WGCI and Power 92. […]

Usher has lamented never getting the chance to record a song with Prince. During an interview for Vogue’s Life in Looks series, the Yeah! hitmaker described how he wore a custom-made jacket from the late superstar’s tailor, Arturo Padilla, for a special tribute staged at the 2020 Grammy Awards. Reflecting on the moment, Usher admitted he regrets not reaching out and asking the Purple Rain hitmaker if he was willing to […]

The influencer industry plays an integral and immense role in both the culture and economy of the United States. According to a 2024 article from Forbes, the influencer industry is worth approximately $250 billion and is expected to reach $500 billion by 2027. Creators like Mr. Beast, Charli D’Amelio, Alix Earle, and Ms. Rachel all have millions of followers as well as lucrative brand and merchandising deals. While many of […]

If radio stops selling Nielsen numbers, what new currency of proof can it offer to advertisers that’s more relevant, modern, and valuable? I  think a lot about the state of the radio industry. We’ve got incredible reach, local trust, and talent that can still move audiences — yet we’re being held hostage by a measurement system that hasn’t evolved in decades. It’s time to say it out loud: Nielsen is […]

What to do when media campaign measurement reveals weak website traffic or meager brand lift? Blame the media plan or media vendors? Most often, creative is the issue and your campaign is failing to “brand early and often.” Key findings: Conduct a “brand early and often” creative audit: Watch/listen to all your ads. Check off if your brand is mentioned in the first two seconds and if there are at […]