Radio Holiday Music Brings Joy and Bigger Audiences
There’s something special about the moment holiday music returns to the radio. Katz Media Group’s latest Radio Insight report shows that the seasonal switch to all-holiday programming continues to deliver not just festive cheer — but measurable audience growth. In 2024, more than 400 stations nationwide flipped to 24/7 holiday playlists throughout November and December. To analyze the impact, Katz examined 102 stations in Portable People Meter (PPM) markets, which […]