Hi Stop Guessing! The #1 Reason National Streay Charts Are Hurting Your Radio Station’s Success
BridgeRatings: Dave Van Dyke For a long time, radio programmers have played a guessing game. What music will resonate with our audience? We’ve relied on national airplay charts, call-out research, and even our own gut feelings. But in the age of streaming, a new, more accurate metric has emerged. Yet, many in the industry are still making a critical mistake: relying on national streaming data. During my years studying the […]