Moneyball: Brand Lift Studies for Radio Sales
Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Advertisers are increasingly looking for proof that their campaigns are working. You can hear ROAS – Return on Ad Spend – talked about in podcasts commercials targeting businesspeople. John Wanamaker, founder of the long-gone Philadelphia-area department store Wanamaker’s, is often quoted saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Alphabet or Meta say […]