Insite | What If We Sold Ideas, Not Spots?
Bridge Ratings: Dave Van Dyke During my time in station management for CBS, my sales team devised a revolutionary approach to sales revenue; we became an internal ad agency that developed campaigns for radio clients. The approach works. And it’s time the entire industry joins the party. Some call it nontraditional revenue but it’s more than that. For more than three decades, we’ve seen the transformation of media—from analog to algorithm, from […]