Insite | Visual Radio Ads Boost Purchase Intent
A new national study from Quu Inc., conducted by research firm Quantilope, has revealed that visual radio ads displayed on vehicle dashboards lead to major increases in brand awareness, favorability, and consumer action — particularly among heavy radio listeners. The study, conducted in March and April 2025, tested Quu’s Content Partnership sponsorship, available via the Quu Visual Network (QuuVN), which delivers in-dash messages during radio programming without accompanying commercial audio. […]