Generational Shifts in Media Consumption: What Traditional Radio Must Do Now
Over the past 30 years, we’ve watched media consumption evolve from appointment-based listening to an always-on, user-driven experience. Nowhere is that transformation more evident than in the preferences of Gen Z and younger millennials—audiences who’ve never known a world without smartphones, streaming, or social media. This generational shift presents both a challenge and an opportunity for traditional radio. Younger listeners aren’t rejecting audio—they’re simply consuming it differently. What’s changed is […]