The Grio

When you see research results, you’re usually not seeing the entire picture. That is, after all, what we at Coleman Insights and other research firms get paid for. The results of a study arrive in mounds of raw data, which get turned into spreadsheets, which we spend countless hours analyzing (and agonizing!) over. We look for insights that tell the story behind the data, turn them into graphs, and share. Behind those […]

RADIO RATINGS FOR SUBSCRIBING STATIONS CHARLOTTE-GASTONIA-ROCK HILL | CINCINNATI | CLEVELAND | COLUMBUS, OH KANSAS CITY | LAS VEGAS | ORLANDO | PITTSBURGH, PA Nielsen PPMs coming Thursday at 5PM(ET): Greensboro, Indianapolis, Jacksonville, Memphis, Milwaukee, Nashville, Norfolk, Raleigh-Durham and West Palm Beach.

Graduation is a happy time for the graduate and of course all family members. At Virginia State University’s graduation they had their “Boots on the Ground” and a special graduation celebration. A feel good moment. President Abdullah encouraged the new HBCU graduates to dance along or simply enjoy the moment. As the beat dropped, students erupted into movement, clapping the fans in rhythm and performing the viral “Boots on the Ground” […]

AM/FM Radio Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear” 1. Want digital audio in your media plan? AM/FM radio streaming should be at the top of your list as it beats Spotify and Pandora in audience share. 2. Supercharge targeting precision while consumers are at home, where the vast majority of AM/FM radio streaming occurs. 3. Always add AM/FM radio streaming to the base AM/FM radio buy […]

A new analysis from Edison Research’s Q1 2025 “Share of Ear” study reveals significant gains for AM/FM radio streaming, which now surpasses both Spotify and Pandora in ad-supported audio share. The findings, published by Cumulus Media | Westwood One’s Audio Active Group, highlight five key takeaways that advertisers and media planners should consider when designing digital audio campaigns. Since 2017, AM/FM radio streaming has steadily grown its share among adults […]

Marketers around the globe are recalibrating their strategies in 2025 as economic uncertainty, evolving technologies, and shifting consumer behavior reshape the advertising landscape, according to Nielsen’s 2025 Annual Marketing Report. The survey of 1,400 senior marketing professionals finds that 54% of global marketers plan to reduce ad spending this year, marking a significant reversal from 2024’s growth. Despite the cuts, brands are finding new ways to stretch their dollars — […]

Edison’s “Share of Ear” study is the authoritative gold standard of American audio time use. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Significantly for advertisers, the “Share of Ear” platform permits analysis of ad-supported audio for media planning purposes. This week’s Cumulus Media | Westwood One Audio Active Group blog® outlines five head snappers on AM/FM radio streaming from the just-released […]

Why It Matters: People are cleaning less and Clorox is out to change that with their current “Clean Feels Good” campaign. The messaging taps into emotional truths – not price or product specs  – to connect with consumers. The current ad campaign brilliantly reframes cleaning as self-care and highlights the immense satisfaction that comes along with it. In a similar way, radio is at its best when it connects emotionally – […]

Join Black Churches 4 Digital Equity (BC4DE) Coalition for the National Juneteenth Digital Opportunity Bible Study on June 19, 2025, at 11 a.m. to 2 p.m. EST. The FREE event is a celebration of legacy, innovation, and empowerment that focuses on equipping Black communities with workforce development skills for an AI-driven job market. The 2025 National Juneteenth Digital Opportunity Bible Study features an impressive lineup of speakers and invited guests, […]