The Grio

Nuvoodoo Research: Leigh Jacobs & Carolyn Gilbert Many years ago, in an introductory college course on broadcast radio the professor laid out that the goal of commercial radio isn’t to build a large audience, the goal is to sell advertising. As the advertising landscape shifts toward highly targeted digital solutions, stations are turning to other revenue streams like events. It’s a natural and highly synergistic marriage for stations that are […]

This year, projections indicate that social media platform X, formerly known as Twitter, will experience ad revenue growth for the first time in four years. However, its earnings are expected to reach only about half of what the company generated in 2021. According to a May 2024 forecast from eMarketwr, X’s user base is set to decline by 3.8% this year, dropping to 51.8 million users. Back in 2022, X […]

Marketron, a provider of revenue operations and digital advertising technology for the broadcast industry, is celebrating its 55th anniversary. Since its founding, the company has played a pivotal role in supporting broadcasters by developing solutions that drive revenue growth, improve operational efficiency, and protect profits in a rapidly changing media landscape. “For more than five decades, Marketron has been a trusted partner in the media industry, empowering broadcasters with the […]

A new report from Edison Research reveals that just over half of Americans age 13 and older currently pay for at least one audio subscription service, but the number of people subscribing to multiple services is declining. According to data from Edison’s Share of Ear study for Q1 2025, 51% of Americans 13 pay for some form of audio subscription, with 35% subscribing to a single service. Ten percent pay […]

Spoke Media and iHeartPodcasts have announced the launch of HIGHKEY!, a new podcast and video series premiering May 30 on iHeartMedia’s Outspoken Podcast Network. Hosted by political strategist and Oscar-shortlisted producer Ben O’Keefe, cultural critic Ryan Mitchell, and RuPaul’s Drag Race Season 11 winner Yvie Oddly, HIGHKEY! aims to bring unfiltered commentary and fearless storytelling to the forefront of pop culture and politics. Billed as “a joyful, unfiltered conversation with […]

The 2025 National Juneteenth Digital Opportunity Bible Study, hosted by Black Churches 4 Digital Equity (BC4DE), will focus on empowering Black communities with workforce development skills for an AI-driven job market. This Juneteenth Digital Opportunity Bible Study is a celebration of legacy, innovation, and empowerment! Join us as we remember, reflect, and rejoice — honoring our history as inventors, creators, and visionaries, while equipping ourselves with the tools and training […]

For nearly a century, radio was the dominant force in music discovery. It shaped tastes, launched careers, and curated what millions heard each day. Whether it was a local DJ spinning new records or national countdowns introducing breakout hits, radio was the trusted gatekeeper. But today, especially among Gen Z and Gen Alpha, that gate has been unlatched — and TikTok has sprinted through it. TikTok has become the most […]

According to Nielsen’s latest edition of The Record, U.S. consumers spent an average of 3 hours and 45 minutes per day listening to audio in the first quarter of 2025 across ad-supported and subscription-based platforms. The quarterly report, which tracks listening habits through data from Nielsen and Edison Research, highlights the continued strength of audio in a fragmented media environment. Ad-supported audio made up 64% of total audio consumption during […]

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