The Grio

Marketers around the globe are recalibrating their strategies in 2025 as economic uncertainty, evolving technologies, and shifting consumer behavior reshape the advertising landscape, according to Nielsen’s 2025 Annual Marketing Report. The survey of 1,400 senior marketing professionals finds that 54% of global marketers plan to reduce ad spending this year, marking a significant reversal from 2024’s growth. Despite the cuts, brands are finding new ways to stretch their dollars — […]

Urban radio programming leaders, are you in touch with what’s going on in real time in America today? Here we are and here we go again, President Trump confronted the South African President in the oval office about white genocide, yes white genocide. If you know the history of South Africa In America today there’s a out in the open agenda of hatred and fear. America is at a reflection […]

Despite the influx of high-tech infotainment systems and AI-enhanced dashboards, local AM/FM radio remains the go-to companion for American drivers, according to a new study from Audacy. The report, “Audio Access: What Drivers Value Most in Next-Gen Vehicles,” marks the fifth wave of Audacy’s Connected Car research, tracking consumer behavior from 2021 to 2025. The study highlights that while in-car technology has grown more sophisticated, drivers still place the highest […]

When you see research results, you’re usually not seeing the entire picture. That is, after all, what we at Coleman Insights and other research firms get paid for. The results of a study arrive in mounds of raw data, which get turned into spreadsheets, which we spend countless hours analyzing (and agonizing!) over. We look for insights that tell the story behind the data, turn them into graphs, and share. Behind those […]

RADIO RATINGS FOR SUBSCRIBING STATIONS CHARLOTTE-GASTONIA-ROCK HILL | CINCINNATI | CLEVELAND | COLUMBUS, OH KANSAS CITY | LAS VEGAS | ORLANDO | PITTSBURGH, PA Nielsen PPMs coming Thursday at 5PM(ET): Greensboro, Indianapolis, Jacksonville, Memphis, Milwaukee, Nashville, Norfolk, Raleigh-Durham and West Palm Beach.

Graduation is a happy time for the graduate and of course all family members. At Virginia State University’s graduation they had their “Boots on the Ground” and a special graduation celebration. A feel good moment. President Abdullah encouraged the new HBCU graduates to dance along or simply enjoy the moment. As the beat dropped, students erupted into movement, clapping the fans in rhythm and performing the viral “Boots on the Ground” […]

AM/FM Radio Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear” 1. Want digital audio in your media plan? AM/FM radio streaming should be at the top of your list as it beats Spotify and Pandora in audience share. 2. Supercharge targeting precision while consumers are at home, where the vast majority of AM/FM radio streaming occurs. 3. Always add AM/FM radio streaming to the base AM/FM radio buy […]

A new analysis from Edison Research’s Q1 2025 “Share of Ear” study reveals significant gains for AM/FM radio streaming, which now surpasses both Spotify and Pandora in ad-supported audio share. The findings, published by Cumulus Media | Westwood One’s Audio Active Group, highlight five key takeaways that advertisers and media planners should consider when designing digital audio campaigns. Since 2017, AM/FM radio streaming has steadily grown its share among adults […]

Marketers around the globe are recalibrating their strategies in 2025 as economic uncertainty, evolving technologies, and shifting consumer behavior reshape the advertising landscape, according to Nielsen’s 2025 Annual Marketing Report. The survey of 1,400 senior marketing professionals finds that 54% of global marketers plan to reduce ad spending this year, marking a significant reversal from 2024’s growth. Despite the cuts, brands are finding new ways to stretch their dollars — […]