AM/FM Streaming Audiences: Five Surprising Findings From Edison’s “Share Of Ear”
Edison’s “Share of Ear” study is the authoritative gold standard of American audio time use. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Significantly for advertisers, the “Share of Ear” platform permits analysis of ad-supported audio for media planning purposes. This week’s Cumulus Media | Westwood One Audio Active Group blog® outlines five head snappers on AM/FM radio streaming from the just-released […]