Connoisseur Names Sommer Frisk Palm Springs Manager

Connoisseur Media has appointed Sommer Frisk as Market Manager for its cluster in Palm Springs, expanding her role to include Regional Manager responsibilities for Alaska and Salt Lake City. Frisk brings more than 25 years of broadcast and media experience. Most recently, she served as Vice President and Market Manager at Cumulus Media in Ventura, CA.

“I get to live in a beautiful area, lead amazing teams, work alongside Tina Murley’s fearless leadership, and execute Jeff Warshaw’s bold, forward-thinking vision for media,” Frisk said. “When the stars align like this, you don’t hesitate — you get to work.”

Throughout her career, Frisk has emphasized community service and local partnerships, with teams supporting numerous nonprofits, launching local events, and strengthening emergency communication systems.

“Sommer’s leadership, passion for local media, and her ability to connect with communities make her an ideal addition to the Connoisseur family,” said Tina Murley, Senior Vice President, Western Region and Market Manager for San Francisco and San Jose. In her expanded role, Frisk will lead the full Palm Springs cluster while helping advance Connoisseur Media’s presence and performance across Alaska and Salt Lake City.