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Data, The Tuesday Takeaway | Love Is In The Air

Insite: Lexi Chicles of MRC

It’s the season of romance and love songs are being played everywhere! Spanning genres and generations, love songs are a universal mood booster. Chart topping love songs come from all over, whether it’s Ed Sheeran with “Shivers” coming back into the Billboard top 20 songs this week, Dua Lipa and Elton John’s single “Cold Heart” serving up some anti-love feels, or “Tennessee Whiskey” by Chris Stapleton that never seems to fall out of the Country top 20 list, love songs reach every demographic. Love songs, good or bad, are meant to hit you right in the heart and while this may be just a Hallmark holiday to some, for many it is a time meant to spread love and let your special someone know how much you care.

Music sharing has been an expression of affection for decades. Whether it is singing someone a personally written song, making them a mix tape or sharing a carefully curated playlist, people feel their feelings the strongest through music. In our U.S. Music 360 report, we found that about 1 in 4 (24%) music streamers listen to playlists shared by friends or family. This type of  personal and emotional exchange is becoming much more common, with 61% of streamers making their own playlists. With so much music at our fingertips, if you are looking for a spontaneous nice gesture, you should take some time to find a song that makes you feel something strong and dedicate it to your loved ones. What is more romantic than hearing that whenever your partner hears the smash hit ballad “Make You Feel My Love” by Bob Dylan/Adele they always think of you?!

Additionally, as many partners likely plan to celebrate the holiday this year, what better way to set the mood than with some dim lighting and good music. We found that 90% of music listeners play music to set a mood and over 2/3’s of respondents use music to create a happy environment. When it comes to celebrating, Millennials are the most likely to break out the rose (9%) and go to a fine dining restaurant (27%), whereas Gen Xers are ready to splurge on some luxury beauty products (24%) or booking a hotel room (26%). However, dancing in the kitchen to your favorite song over a home cooked meal sounds just as wonderful. Wherever, whatever and whoever you chose to celebrate this year, we wish you a lotta love!

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