DMR/Interactive, PromoSuite Extend 20-Year Partnership

DMR/Interactive and PromoSuite have renewed their two-decade-long strategic partnership, committing to expanded collaboration, increased automation, and continued support for station-level activations aimed at driving ratings and revenue for radio outlets across North America.

The alliance, first established in 2005, focuses on delivering listener-focused marketing solutions, particularly targeting employed heavy listeners. The renewed agreement maintains the integration of DMR/Interactive’s database activation and email marketing with PromoSuite’s technology, creating a high-volume communication engine that sustains engagement, reinforces brand loyalty, and influences measurable listening behavior.

“This renewed partnership ensures we’ll continue delivering the performance-driven results our clients count on – especially as our clients double down on heavy listener relationships to capitalize on Nielsen’s recent change extending PPM household participation to 36 months,” said Andrew Curran, President and CEO of DMR/Interactive. He credited PromoSuite’s responsiveness and flexibility as essential to the companies’ long-standing collaboration.

Mary DelGrande, CEO of vCreative and PromoSuite, added, “Extending our 20-year partnership with DMR/Interactive reflects a shared commitment to innovation and results. As radio evolves, our collaboration ensures stations have the tools to engage audiences with precision and impact.”

The partnership leverages PromoSuite’s email marketing infrastructure, enabling segmented, personalized, and scalable messaging that aligns with station formats and campaign objectives.