Eastland Expands To Five Markets

Eastlan Ratings announced it will expand into five additional markets this fall, marking a period of record growth for the company. The new markets include Bryan-College Station, TX; Burlington, VT; Montpelier-Barre, VT; Myrtle Beach, SC; and Savannah, GA.

The latest expansion comes after Eastlan added 10 new markets over the past year. Among the broadcasters making the switch to Eastlan are Dick Broadcasting, Hall Communications, Morgan Murphy Media, and Vox AM/FM/Digital.

“There is unquestionable momentum to adopt an audience measurement tool that mirrors the dynamics of today’s radio industry,” said Eastlan President Mike Gould. “Radio deserves a currency that gives full credit for the real size of their audience, buyers deserve to see a full picture of the market and the price of the research has to match where radio is today. Large company or small, public or private, PPM market or not-it doesn’t matter anymore, radio broadcasters are telling us the old way no longer works. We are honored that broadcasters are asking us to be a part of their future.” Gould added that Eastlan takes seriously its responsibility to serve as an unbiased advocate for the vitality of radio broadcasting.