Edison Research Reveals 7 Key Insights About AM/FM

New “Share of Ear” from Edison Research reveals 7 key audio insights about AM/FM radio, Spotify, Pandora, and podcasts: https://bit.ly/37eCvfH #westwoodone

Key takeaways:

– Over the last five years, Pandora and Spotify have experienced erosion in ad-supported audiences
– Spotify’s audience trends are a tale of two cities: Ad-free subscription audiences soar while ad-supported shares drop
– Perception vs. reality: Brands and agencies significantly overestimate Pandora and Spotify’s audiences
– Podcast audiences have tripled since 2017
– Audio is pandemic proof as AM/FM radio represents three-fourths of all ad-supported audio
– AM/FM radio owns the car with a 90% share of ad-supported audio six years in a row
– 15 cents out of every AM/FM radio ad dollar can go to the stream as streaming now represents 15% of persons 25-54 AM/FM radio listening

Insite Learning 8.9.21 from Edison Research

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