With any business it all starts with the right name. A bad name can cost you a lot. Formats in radio can fail immediately because they have the wrong name.
Some encounter big brands like Starbucks, Google, and Apple every day without stopping to think about how their names came to be. Others may wonder why these giants’ leaders chose to name them as they did. Here’s how retail giants like Zara, Amazon, Starbucks, and Google got their names. Interesting insite from businessinsider.com.